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Sunday, September 10, 2006


The Showdown of the Century

I happened to see this the other day at the Supermarket.

For many, many year, Nabisco's Easy Cheese has had the spray-cheese-in-a-can market all to itself.

Well, maybe Easy Cheese got complacent. Maybe it was seen by its enemies as soft and weak, and there for the taking.

Because the other day, I happened to glance out of the corner of my eye as I was walking down the cookies and crackers aisle and I saw THIS:

That's right: Cheez-It spray-cheese-in-a-can.

You thought it couldn't happen... but it has. There are two players in this game now, and the war is ON.

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