Waiting for Speedway Fowler

I spotted THIS on the shelf at WalMart the other day. It appears a third party has now entered the fray. Yes, it's easy at first glance to dismiss this as a bargain basement knock-off that can't hope to compete with the long established King of the genre - Easy-Cheese (aka Snack-Mate)... or the well-funded upstart Cheez-It. That's until you look closer. This is PEPPER JACK! There has never before been a Pepper-Jack version of cheese-in-a-can. And it's being sold at WalMart... so it's positioned perfectly for its key demographic. This may be the opening of a new whole theatre in the cheese-in-a-can conflict.