Waiting for Speedway Fowler

Microsoft has launched the Zune music player in the U.S. and Canada to mostly tepid response.

And the company isn't saying much about its plans to launch in the UK.

And there may be a hidden reason for that.

Microsoft's catch-phrase for the Zune is "Welcome to the social." They've trademarked that phrase and it's emblazoned on all their advertising. And I guess the slogan works fine in North America. But in England, "the social" is slang for the unemployment office.

Oops.