Wednesday, October 15, 2008
Can You Say "CueCat"?
Media, Web, interactive tv
WMUR Tests Interactive TV System from Backchannelmedia
Backchannelmedia, the Boston interactive-TV startup we profiled in November 2007 and again this April, said today that it’s signed up a new partner to test its system for bookmarking web addresses promoted on live TV. NH ABC affiliate WMUR-TV will insert signals into their over-the-air broadcasts that cause clickable onscreen icons to appear onscreen whenever TV shows include bookmarkable URLs. WMUR’s sister station in Boston, WCVB Channel 5, is already testing the system.
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